Teach Your Team to Create Video In-House
When Your Team Needs to Create More Video
A hands-on training for teams who want to create their own content without relying on expensive production or adding headcount.
No media background required. Just practical systems for planning, filming, and producing video that actually supports marketing and sales.
Built for Teams Who Are Already Doing Too Much
Most teams know video matters.
The challenge is figuring out how to produce it consistently without turning every project into a full production.
This training is designed for marketing, comms, enablement, and content teams who want to create their own video content internally.
Instead of relying on agencies or overproduced shoots, your team will learn practical ways to plan, film, and repurpose video using tools and workflows that already fit inside your day-to-day work.
The focus isn’t on cinematic production.
It’s on making video repeatable, manageable, and useful across marketing and sales.
TELL ME MORE
What Your Team Will Actually Walk Away With
By the end of the session, your team will have:
A clear understanding of where video fits into marketing and content workflows
Practical approaches to filming content internally without large crews or expensive gear
Frameworks for planning videos that support product marketing, sales enablement, and thought leadership
Simple production workflows your team can repeat again and again
Confidence filming internal experts and subject-matter experts who are not used to being on camera
Tools for turning one video into multiple content assets
Quick Wins Your Team Can Steal Immediately
Examples of what we might cover, tailored to your team:
Set up simple lighting and audio that works in normal office environments
Understand how the camera frame itself tells the story — composition, eye line, and visual focus
Speed up content and video editing with transcript based tools
Repurpose webinars, demos, or customer calls into short-form video
Get recommendations for music, stock footage, and imagery tools that elevate content quickly
Identify simple software stacks that make internal video production easier
Use AI tools to speed up editing, transcription, and content repurposing
Film subject-matter experts and internal leaders without awkward scripts or complicated setups
Frame and structure videos so the message is clear, engaging, and easy to follow
Capture thought leadership or product insights from internal experts
How the Session Runs
a 2-4 hour live training, delivered virtually or in person
The session combines practical instruction, real examples, and hands-on frameworks your team can use immediately.
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Typical structure includes:
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Video strategy and planning frameworks
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Practical filming setups for internal teams
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Production workflows that reduce friction and save time
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Repurposing and distribution approaches for marketing and sales
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Dedicated time for Q&A and team-specific discussion
Content is tailored to your team’s goals, existing workflows, and comfort level with VIDEO
Ideal for marketing, product marketing, demand gen, comms, enablement, and content teams.
INVESTMENT
Simple Pricing,
No Surprise Scope
Flat rate based on team needs
Includes tailored preparation, live session delivery, and a post session resource guide your team can reference after the workshop.
In person delivery available in Austin for an additional $350.
Custom travel pricing available for sessions outside Austin.
A one time investment focused on efficiency gains, not ongoing software or training costs.
Teams typically leave with multiple ways to save hours each week using workflows they already have.
STAKEHOLDER VERSION
Best for managers, directors, or cross functional leads.
Subject: Proposal, practical AI workshop for the team
Hi [Name],
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I’ve been looking into ways for the team to create more video content without relying on outside production every time.
I found a training that focuses on helping marketing teams learn simple workflows for filming, editing, and repurposing video internally. The goal is to make video something the team can produce regularly without turning every project into a full production.
It’s a 2–4 hour training and costs $3500 for the team.
Given how much video we’re trying to produce right now, it seemed like it could help us move faster and get more out of the content we’re already creating.
Happy to send more details if helpful
Thanks,
[Your name]
BUDGET/ROI VERSION
Best for finance, ops, or leadership reviewers.
Subject: Team training with clear time ROI
Hi [Name],
I found a training that focuses on helping marketing teams create their own video content in-house.
It’s designed to teach practical workflows for planning, filming, and editing video so teams can produce more content without relying on external production or adding headcount.
The session runs 2–4 hours and focuses on repeatable systems the team can use immediately.
Cost: 3500 flat rate for the team.
Given how much video is needed across marketing and sales, this could help the team increase content volume while keeping production spend predictable.
Let me know if you’d like more information.
Thanks,
[Your name]
If you need to get budget sign off or stakeholder buy in, here’s language you can copy, paste, and adapt.
Need Internal Approval? Use This.
review of tools
Short, recorded walkthroughs of the core tools and workflows covered in the session, designed for internal reference and onboarding.
What you get
3 to 5 short walkthrough videos
Each focused on a specific tool or workflow
Step by step screen recordings with clear narration
Real examples tied to your team’s use cases
Why Teams Invest
Prevents knowledge drop off after the live session
Supports async learning and onboarding
Gives the team a reference point they can return to
Investment
$750
Optional Accelerators
Additional support focused on time saved, not time added
Follow Up Team Workshop
A live working session to help your team implement what they learned inside real workflows and active projects.
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What you get:
Review of current workflows or campaigns
Hands on prompt building and tool testing
Space for team questions and real time problem solving
Why Teams Invest:
Helps the team move from ideas to action
Builds confidence through live application
Keeps momentum after the initial session
Investment
$1,000
CONTENT AUDIT & STRATEGY REVIEW
A focused review of existing content or workflows with clear recommendations on where AI can reduce effort and increase output.
What you get:
Review of up to three content pieces or workflows
Written or recorded feedback with specific suggestions
Optional 30 minute follow up call to walk through recommendations
Why Teams Invest:
Provides clear direction without another live session
Helps teams prioritize where AI will have the biggest impact
Ideal for teams who want strategic guidance, not facilitation
Investment
$1,000
Meet Amanda
Amanda Glaeser is a creative director and video strategist with 20 years of experience helping global brands, SaaS teams, and startups move faster and create smarter.
She’s worked with companies like Subaru, Kia, LEGO, and Nokia, supporting teams who need clarity, not complexity.
Amanda blends creative direction with practical systems, making complex ideas feel simple and usable, even for teams who don’t consider themselves technical. Her approach removes friction between ideas and execution, helping teams ship better work with less strain and fewer bottlenecks.
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Recently, she was selected as an official speaker for South by Southwest 2026 and will be presenting on AI and faster video production workflows.
