I've helped develop marketing and creative strategy for brands that range from Fortune 500s to scrappy tech startups. Some of my favorite partnerships are listed below, followed by some of my favorite deliverables.
client work.
b2b | b2c brands
NI
Hyundai
Subaru
Kuka Robotics
Lego
Nokia
Volusion
Sundance Film Festival
Rev.com
Barney Butter
Bragg Live Foods
Wild Planet
Follow Your Heart
Silicon Labs
video stories
thought leadership shorts
photo
web: messaging | design | development
rev.com
I led Rev’s rebrand, which included developing a new visual identity and elevating their tone of voice to appeal to larger enterprise customers. Joining mid-project, I bridged gaps between internal and external teams to deliver a new website on deadline. Two years later, I directed a refresh to refine their messaging and visuals, emphasizing their pillars of accuracy, speed, and price.
Like many SaaS startups, we had a tight budget and a product that was, well… software. My specialty is finding creative workarounds and refusing to settle for “we can’t do that with this budget,” enabling us to execute solutions with zero extra spend.
Volusion.com & VOLT
I led the redesign of Volusion.com and developed a microsite and resource center for their new product VOLT. During their Chapter 11 bankruptcy, I also managed crisis communications, including internal videos for employee retention and external website content. For all of these assets, I owned the tone of voice and direction of the copy in order to instill confidence through authority and authenticity.
Bennuclimate.com
I helped lead the creative development for messaging, UX, UI, and development for BennuClimate.com during their rebrand, crafting a more human-centric website while maintaining trust in their scientific legitimacy. The goal was to balance approachability with credibility, showcasing their breakthrough solution for destroying methane in the atmosphere.
testimonials
"I've never worked with another creative like Amanda. She thinks about business goals and whether or not campaigns, assets, messaging, etc, will actually lead to revenue growth."
"Amanda is a storyteller through and through who is able to apply her creative ideas to business goals in a thorough way that demonstrates her deep understanding of larger organizational goals."
"Even when she wasn't given a lot of background on a persona, Amanda was able to use her business acumen and creative intuition to build out a fantastic web experience that effectively targeted our customers."
"Amanda provided endless encouragement throughout the process [of co-creating a podcast]. She gave timely and honest feedback, and graciously stepped in to help no matter how big or small the task."
"I was so grateful for the way Amanda approached the shoot. it's much less nerve wracking when you're among friends."
