About

Glass Reels was founded by Amanda Glaeser, a creative director and video producer with 20 years of experience in B2B enterprise, tech startups, and brand storytelling. She has built a streamlined, cost-effective way to deliver high-quality video content at scale—without the agency price tag.

After graduating from film school in 2009, Amanda landed her first full-time role on the video team at National Instruments. That job took her everywhere—from India to Japan to her 80-year-old grandma’s kitchen sink (a true story she’s happy to share!). Telling brand stories across different industries and cultures taught her how to balance the big picture with the smallest details—a skill that carries into every project she takes on today.

Now, Amanda leads a team of vetted industry professionals she’s worked with throughout her career, bringing the right expertise to every project. She works with a diverse range of clients, from AI startups to global enterprises in both B2B and B2C industries. In addition to production, she coaches professionals on how to present confidently on camera—helping them refine their message, delivery, and on-screen presence. From message development to best practices for performance, lighting, and framing, she ensures clients not only look good but also communicate effectively.